Finding Inspiration in Every Turn
Cool Cane began as a small dream in 1985, fueled by a passion for healthy, natural refreshment. Today, it stands as an international brand, offering over 30 unique flavors of sugarcane juice, while staying true to its core values of hygiene, quality, and affordability. With nearly four decades of dedication, innovation, and growth, Cool Cane is committed to making every sip a refreshing step toward a healthier lifestyle. From a 60 sqft. shop to a global legacy, we continue to thrive, driven by the belief that simple, natural choices can inspire lasting change.
Our Story
Cool Cane started its journey in 1985 as a small, 60 sqft. juice shop under the name Shimla Juice Shop. Founded by Mr. Ashar’s father, it quickly became known for serving fresh, high-quality sugarcane juice. Over time, Cool Cane evolved, expanding beyond its humble beginnings into a renowned brand offering over 30 unique varieties of sugarcane juice. Today, we continue to innovate and grow, focusing on hygiene, affordability, and customer satisfaction, while staying true to our roots of delivering natural, healthy refreshment to all.
MISSION
Our mission is to revolutionize the sugarcane juice industry by delivering clean, healthy, and refreshing beverages. Cool Cane is committed to promoting a culture of hygiene, sustainability, and customer satisfaction, while educating consumers about the natural benefits of sugarcane juice​.
VISION
We aim to make Cool Cane the go-to brand for healthy, refreshing, and sustainably sourced sugarcane juice. By promoting hygiene and innovation, we seek to become a household name and a global leader in the natural beverage industry.
Cool Cane has always been about providing healthy, refreshing, and affordable beverages. Our journey from a small shop to an international brand is a testament to our dedication to quality, hygiene, and customer satisfaction. As we expand and innovate, my vision for Cool Cane is to become a global leader in natural beverages, making sugarcane juice the go-to drink for refreshment and health."
– Mr. Ashar, Managing Director